The status of music in society

The fact that music is something intrinsic to the mankind is nothing new. The role played by the chords and musical notes is out of question. In a world without music we would be depressed all time. There are many researches that have proven music can enhance our mood and, what's more, that it has …

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The Art of Advertising: selling products through films

Films are the new battlefield where all the brands encounter for improving their status and visibility in a society ruled by the mass media. Back in the 60's, when the advertising industry experienced its boom, all the adverts could be seen in the newspapers, on the radio and the revolution at that time: the television. …

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The importance of the way you look (and feel)

The fashion world and everything that surrounds it has always been seen as a frivolous part of the society that moves millions and millions of dollars. When we say ‘fashion’ the first image that comes to our mind is Anna Wintour, Vogue’s editor-in-chief, with her classic characteristic bangs and her obscene big glasses sitting at …

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CINEMA: The beginning and the fall of the Seventh Art

Ever since the world began, stories have been all around. But it wasn't until a new animal species, with the ability of developing thoughts, appeared that those stories were finally told. That's how storytelling was born. As times goes by those stories were included in books and those books were turned into films. Cinema became …

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A decade stuck in a crisis: 10 years after the fall of Lehman Brothers…

... or when the capitalism was destroyed It all started with people wanting to live above their possibilities: dreaming big with mansions on the beach and faster cars and banks giving them credits to fulfil that desire. However, banks are not naïve, they knew that in a near future that borrowed money would come back to …

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